Use placement exclusion lists across your accounts

To provide a comprehensive and consolidated view of your content targeting and make content targeting management and optimisation simpler, you’ll see the following improvements in Google Ads:

All types of content targeting will be found under 'Content' in the side navigation

•  'Topics', 'Placements', 'Display and Video Keywords' and 'Exclusions' for all types of content targeting are now categorised under the 'Content' tab in the side navigation menu. For 'Exclusions', click the drop-down arrow to the right of the term 'Exclusions' to select exclusions for topics, placements or Display and Video keywords.

You can use the Shared library in your manager account to create, edit and remove placement lists that can be applied to your client accounts. Google Ads manager account (MCC) is a tool for handling multiple Google Ads accounts.

To add/remove a placement exclusion list to a set of accounts, you can use the Sub-account settings tab in your manager account.

Note: Each manager account can create up to three placement exclusion lists, with a maximum of 250,000 exclusions per list. MCC placement exclusions can only be added at an account level.

Instructions

Create a placement exclusion list

1. Sign in to your manager account.
2. Click the tools icon in the top right-hand corner of your account.
3. Under 'Shared library', click Placement exclusion lists.
4. Click the plus button .
5. Type a name for your new list in the "List name" field.
6. You can:
   • Manually enter placements to exclude.
   • Use a file to directly upload placements to the list.
7. Click Save.

Remove a placement exclusion list

1. Sign in to your manager account.

2. Click the tools icon in the top right-hand corner of your account.

3. Under 'Shared library', click Placement exclusion lists.
4. Remove a list by ticking the box next to it, click Edit, then Remove.
   • Note: You can't remove a list if it's still applied to one or more accounts.

Add a placement exclusion list to a set of accounts

1. Sign in to your manager account.
2. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
3. Select the accounts that you want to add the placement exclusion list to.
   • Note: You can't apply placement exclusion lists to sub-manager accounts.
4. Click the Edit drop-down menu and select Add Placement exclusion lists.
5. Select the placement exclusion lists that you want to add to the accounts.
6. Click Apply.

Note: Account level exclusion lists can't be added to specific campaigns.

Remove a placement exclusion list from a set of accounts

1. Sign in to your manager account.
2. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
3. Select the accounts that you want to remove the placement exclusion list from.
4. Click the Edit drop-down menu and select Remove placement exclusion lists.
5. Select the placement exclusion lists that you want to remove from the accounts.
6. Click Apply.

Bear in mind

Any changes that you make to your list will be reflected in all the accounts that the placement exclusion list is added to.