Local campaigns are designed to help businesses provide their potential customers with the information that they need to decide when and how to visit their shops. Local campaigns streamline the process for you, making it easy to promote your shops across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail and the Google Display Network. Just add a few lines of text, a budget, some assets and the rest is optimised to help customers find you.
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.
How it works
When you create a Local campaign, you'll just need to define the shop locations you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.
Local campaigns are focused on simplicity and growing your offline business goals. You provide us with shop locations, a campaign budget and ad assets. Using these inputs, Google’s machine learning technology will automatically optimise bids, ad placements and asset combinations. The campaign aims to maximise your in-store value (using shop visits, shop sales, call clicks or direction clicks) and promote your locations across Google properties and networks.
Local campaigns also use radius targeting for the Business Profile and affiliate local assets (ALA) locations. The radius can vary depending on the targeted locations and how far a user prefers to travel to get to them. Other factors that determine targeted radius include the vertical, population density and existence of competitors.
Where your ads can appear
Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps, Gmail and YouTube. Here are some of the places where your ads can appear:
Local campaigns can help you to engage customers as they plan visits to different destinations. In the above example (the third image from the left), navigational ads show information that's relevant to your business for things they might need, want or be interested in.
Google can show ads in Maps search results when users search for businesses (such as 'oil change', or 'pharmacy'). Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. For example, if a user types 'movies' and enters the first three characters ('m-o-v'), an ad for a cinema location near the user from an advertiser may be featured in the suggestions.
Google Search Network
Google matches your ad to search terms that are relevant to your business and its location.
Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.
Google Display Network
Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops and products the most attention.
Local campaigns will help you utilise the Business Profile page to highlight special in-store offers and products to customers and location attributes to encourage users to visit.
Your Local campaign ads can reach users on Gmail across mobile surfaces. This format is currently available to local asset Local campaigns only.