About Local campaigns

Local campaigns are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their stores. Local campaigns streamline the process for you, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, and the Google Display Network. Just add a few lines of text, a budget, some assets, and the rest is optimized to help customers find you.

Google Ads Tutorials: Grow offline sales with Local campaigns

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How it works

When you create a Local campaign, you'll just need to define the store locations you want to promote. You can set this by linking your Google My Business account or selecting affiliate locations.

Local campaigns are focused on simplicity and growing your offline business goals. You provide us with store locations, campaign budget, and ad assets. Using these inputs, Google’s machine learning technology will automatically optimize bids, ad placements, and asset combinations. The campaign aims to maximize your in-store value (using store visits, call clicks, and/or direction clicks) and promote your locations across Google properties and networks.

Local campaigns also use radius targeting for the Google My Business and affiliate local extensions (ALE) locations. The radius can vary depending on the targeted locations and a user’s preference of travel distance to them. Other factors that determine targeted radius include: vertical, population density, and existence of competitors.

Where your ads can appear

Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps, and YouTube. Here are some of the places where your ads can appear:

Google Maps

When customers search for businesses like yours or explore a local area within Google Maps, Google matches these actions to your business’s location. Anyone who is located nearby or shows interest in your location may see your ad.

Google Search Network

Google matches your ad to search terms that are relevant to your business and its location.


Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.

Google Display Network

Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimize where your ads show to get your stores the most attention.

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