Smart Bidding helps you maximise your performance by setting the optimal bid for each individual auction. To make Smart Bidding simpler, more intuitive and transparent, we’ve rolled out several new updates.
Use updated target ROAS to focus on the conversions that matter most
To help get more conversion value or revenue at your target return on ad spend (ROAS), use target ROAS. Target ROAS has an updated algorithm that considers more factors when predicting conversion values. For example, if your customers tend to make high-value purchases on evenings and weekends, target ROAS can bid more aggressively for those auctions while reducing spend at other times to increase your efficiency.
Drive more conversions more efficiently
For accounts or campaigns just getting started with Smart Bidding, our bidding models can now help optimise your performance within just a few days – even if you don’t have much historical conversion data. Our updated algorithm automatically balances performance across your entire bid strategy, helping even low-volume campaigns and ad groups perform better. For example, if you’re seeing more conversions from users on a remarketing list, target CPA can allocate more spend to campaigns with many users on that list. Learn more about Smart Bidding
Reach your goals in fewer steps
To make selecting the right campaign bid strategy easier than ever, there's now a guided-bidding workflow in the new AdWords experience. Select a bid strategy based on the metric that you want to focus on, and how you’d like Google Ads to drive that metric (clicks, conversions or conversion value).
It’s also easy to select and change the bid strategy of multiple campaigns in a single step right in the 'Campaigns' tab with bulk bid strategy editing.
Know when to review your performance with new conversion delay metrics
For a more accurate view of your bid-strategy performance, only look at time periods that have complete conversion data. Use the new conversion delay metrics in the bid-strategy report to see conversion lag, the time between when your customers click and when they eventually convert. When that lag has elapsed, you know that your data are ready for review. Learn more about conversion lag
