Add a Final URL suffix

In Google Ads, the "final URL suffix" field allows you to enter parameters that will be attached to the end of your landing page URL so you can track information about where people go after they click your ad. A final URL suffix can be applied at the account, campaign, ad, ad group, dynamic ads target, and keyword levels.

This article provides instructions for adding a final URL suffix at these different levels.

How to use the final URL suffix

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Add a final URL suffix at the account level

1. In your Google Ads account, click the Admin icon .
2. Click Account settings.
3. Click on “Tracking Template”.
4. Enter parameters in the “Final URL suffix” field.
5. Click Save.

Add a final URL suffix at the campaign level

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Click on the Settings tab.
5. Click the pencil icon when it appears in the “Tracking template” column.
6. Enter the parameters in the “Final URL suffix” field.
7. Click Save.

Add a final URL suffix at the ad level

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Ads.
4. Hover over any of the ads and click the pencil icon when it appears.
5. Click Edit.
6. Expand Ad URL options (advanced).
7. Enter parameters in the “Final URL suffix” field.

Add a final URL suffix at the ad group, dynamic ads target or keyword level

1. In your Google Ads account, click the Campaigns icon .
2. Click on the Ad groupspage under the "Campaigns" drop down, or the Dynamic ad targets, or Keywords tab under the "Audiences, keywords, and content" drop down.
3. Click the pencil icon when it appears in the “Tracking template” column.
4. Enter parameters in the “Final URL suffix” field.
5. Click Save.

Note: In the AdGroups table view, click Modify Columns and add the "Tracking Template" and "Final URL" columns. Then, for the ad group you want to modify, click the pencil icon in those newly added columns.

Add a final URL suffix at the sitelink level

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click on the “Asset type” link and select Sitelink asset.
5. Hover over any of the assets and click the pencil icon when it appears.
6. Expand Sitelink URL Options (advanced).
7. Enter the parameters in the “Final URL suffix” field.
8. Click Save.

Example

Display URL: example.com
Tracking template: tracker.com/redirect={lpurl}
Final URL suffix: x=y
What happens:

• With parallel tracking: when someone clicks on your ad, they will be directed to https://example.com/?x=y while the tracking is processed in background. Learn more About parallel tracking.
• With traditional sequential tracking: When someone clicks on this ad, they will first be directed to tracker.com/redirect={lpurl} before landing on https://example.com/?x=y.