18 July 2018
The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns.
Use these insights to evaluate and optimise landing pages. For example, let’s say that you have an account selling sports gear and your landing page on footballs is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customise ad copy more closely to the landing page and drive more traffic. Learn more about the landing pages tab here.
