Google AdWords is now Google Ads

On 24 July 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video. 

What changed

On 24 July 2018, the new Google Ads brand – including the new name and logo – was updated in the product interface, Help Centre, billing documents and more. The URL that you use to access your account changed from adwords.google.co.uk to ads.google.co.uk, and the Help Centre changed from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding won't impact your campaign performance, navigation or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.

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