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Customer data file: Definition

Customer data file is the file uploaded into Google Ads that contains data about your customers.

Related links

  • Upload data files and manage your Customer Match audiences
  • How Google uses Customer Match data
     

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Glossary

  • About ad relevance
  • About top and absolute top metrics
  • Account budget
  • Active View
  • Actual cost-per-click (CPC): Definition
  • Ad delivery options
  • Ad extensions
  • Ad formats
  • Ad group default bids
  • Ad group: Definition
  • Ad position
  • Ad Preview and Diagnosis tool
  • Ad Rank
  • Ad Rank thresholds: Definition
  • Ad status: Definition
  • Ad strength: Definition
  • AdSense
  • Advertising policies
  • Algorithm: Definition
  • All conversions: Definition
  • Alternate email address
  • Analytics
  • Approved (adult): Definition
  • Approved (limited all locations): Definition
  • Approved (limited): Definition
  • Approved (non-family): Definition
  • Approved: Definition
  • Associations view
  • Auction
  • Auto-tagging: Definition
  • Automated bid strategy: Definition
  • Average cost-per-click (Avg. CPC): Definition
  • Average CPA: Definition
  • Average product price (beta): Definition
  • Benchmark product price (beta): Definition
  • Benchmark product price difference (beta): Definition
  • Bid adjustment: Definition
  • Broad match
  • Bulk edits: Definition
  • Cache
  • Campaign draft: Definition
  • Campaign experiment: Definition
  • Campaign group: Definition
  • Campaign status: Definition
  • Campaign: Definition
  • Card verification number (CVN)
  • Change history
  • Click: Definition
  • Clickthrough rate (CTR): Definition
  • Consolidated billing
  • Contextual targeting
  • Conversion action: Definition
  • Conversion page
  • Conversion rate: Definition
  • Conversion tracking: Definition
  • Conversion window: Definition
  • Conversion: Definition
  • Cookie: Definition
  • Cost-per-click (CPC): Definition
  • Cost-per-thousand impressions (CPM): Definition
  • Cost-per-view (CPV): Definition
  • CSV file: Definition
  • Customer data file: Definition
  • Customer data: Definition
  • Customer ID: Definition
  • Customer list: Definition
  • D-U-N-S number
  • Daily budget: Definition
  • Deep link
  • Destination URL: Definition
  • Disapproved: Definition
  • Display Network: Definition
  • Display partners
  • Display Planner: Definition
  • Display URL: Definition
  • Domain
  • Eligible: Definition
  • End Date: Definition
  • Ended campaign: Definition
  • Enhanced CPC (ECPC): Definition
  • Error sites
  • Exact match: Definition
  • Expected clickthrough rate: Definition
  • Extensions view
  • Family status: Definition
  • Filter: Definition
  • First page bid estimate: Definition
  • First position bid estimate: Definition
  • Frequency capping
  • Google Account: Definition
  • Google Ads API (AdWords API)
  • Google Ads promotional code (coupon)
  • Google Ads: Definition
  • Google forwarding phone number
  • Google My Business
  • Google Network
  • Hashed data: Definition
  • Hashing: Definition
  • Image ad
  • Impressions: Definition
  • In-line editing: Definition
  • Interactions: Definition
  • Invalid clicks
  • Inventory filters: Definition
  • IP address
  • Keyword insertion
  • Keyword matching options: Definition
  • Keyword Planner
  • Keyword status: Definition
  • Keywords: Definition
  • Landing page experience: Definition
  • Landing page: Definition
  • Limited by budget
  • Local catalog ads: Definition
  • Location targeting
  • Low data
  • Low search volume
  • Managed placements
  • Manual CPC bidding
  • Manual payments
  • Maximize clicks: Definition
  • Maximum CPC bid: Definition
  • Mobile ad
  • Mobile Device ID: Definition
  • Monthly invoicing
  • Multiple sign-in: Definition
  • Native ads: Definition
  • Negative broad match: Definition
  • Negative exact match: Definition
  • Negative keyword: Definition
  • Negative phrase match: Definition
  • Organic search result
  • Outstream video ad format: Definition
  • Overdelivery credit
  • Overdelivery: Definition
  • Pacific Time (PST or PDT)
  • Parked domain site
  • Path: Definition
  • Payment method
  • Payment threshold
  • Payments profile
  • Pending campaign: Definition
  • Performance target: Definition
  • Phrase match
  • Placements
  • Play rate
  • Portfolio bid strategy: Definition
  • Product data: Definition
  • Product group
  • Product Shopping ad: Definition
  • Prominence
  • Quality Score: Definition
  • Recommended daily budget: Definition
  • Referrer URL
  • Relevance: Definition
  • Remarketing
  • Responsive ads: Definition
  • Return on investment (ROI)
  • Search Network: Definition
  • Search partners: Definition
  • Search terms report: Definition
  • Segment: Definition
  • SHA256 Algorithm: Definition
  • Shopping ad: Definition
  • Shortform and longform videos
  • Showcase Shopping ad: Definition
  • Smart Bidding: Definition
  • Statistics table: Definition
  • Target CPA bidding: Definition
  • Targeting method
  • Text ad
  • Text overlay ad
  • Top of page bid estimate: Definition
  • Tracking template: Definition
  • TrueView video ad formats
  • Under review: Definition
  • Unique Reach: Definition
  • URL
  • URL parameter
  • User id: Definition
  • Video publisher
  • View rate: Definition
  • View-through conversion window: Definition
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