A temporary daily spending limit may be applied to your account if Google Ads detects unusual or suspicious activity. This can also occur during routine security checks or payment reviews, especially if your account uses direct debit for payment in a Single Euro Payments Area (SEPA) country. This limit is a precautionary measure to protect your account.
On this page
What you can expect
When a daily spending limit is applied to your account, you’ll receive in-account and email notifications about the new limit. The spending limit will take precedence over any campaign budgets you’ve set. This limit is typically temporary and may be automatically adjusted or removed as our review progresses, if account activity remains normal, or after successful payments clear. In some cases, it might be in effect for approximately 8 weeks.
After we’ve confirmed your account is safe, or the underlying reason for the limit is resolved (for example, a payment issue is fixed), the spending limit will be removed. You’ll be updated through in-account and email notifications. It might take a few days for campaign performance to normalize after the limit is lifted. Any alert messages regarding the limit might persist temporarily even after removal but can usually be disregarded if you've received confirmation that the limit is lifted.
Resolve issues with your daily spending limit
If you believe your account is safe, refer to the options below to remove or increase your daily spending limit.
Remove your bank account from your payment methods
You can automatically remove the daily spending limit from your account by removing your bank account from your payment methods and adding a credit card payment method. Learn more About payment methods for Google Ads.
To remove a payment method:
- Go to Settings within the Billing menu
.
- Under the “Payment methods” section, find the payment method you want to remove.
- Select the corresponding Actions dropdown menu, then select Remove.
.Note that if your account is on postpay payment setting and your bank account is a primary payment method, you’ll have to add a new primary payment method first before deleting the old bank account.
To add a new payment method:
- Go to Settings within the Billing menu
- Under the "Payment methods" section, select Add a payment method then follow the instructions.
After you complete these steps, the daily spending limit should be removed from your account within 5 business days. You’ll be updated through in-account and email notifications.
