What is the General Data Protection Regulation (GDPR)?

The General Data Protection Regulation (GDPR) is a new European data protection law that will enter into force in May 2018.

Although GDPR is a European regulation, many non-European entities using online advertising services will be impacted. For more information about the GDPR, and its implications for your business, please contact your legal department or advisors.
Certain features in Google Ads require you to provide the following contact information:

  • Primary Contact/Primary Representative [Optional]: This is the primary point of contact, to whom notices will be sent.
  • Data Protection Officer [Optional]: This person is responsible for making sure that your organization complies with the GDPR requirements. If your organization has a data protection officer, please add your data protection officer's details.
  • EU Representative [Optional]: If you have a representative in the EU, please add your representative's details.

You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach. You can optionally provide the above contact information, even if not required for the set of Google Ads features you use. Learn more about what Google Ads features require the above contact information.

How to add, review, and edit contact information in Google Ads

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

All accounts, including Google Ads manager accounts and serving accounts, have the option to provide this contact information. You can add, review, and edit this contact information in the Google Ads by following these steps:

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Preferences.
  3. Scroll down and click the Data protection contacts tab.
  4. Add or edit the contact information and click Save.

GDPR legal and regulatory guidance references

For more information about the GDPR and its application to online advertising:

For regulatory guidance on cookie consent in advertising, refer to:

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu