What is the General Data Protection Regulation (GDPR)?

The General Data Protection Regulation (GDPR) is a new European data protection law that will enter into force in May 2018.

Although GDPR is a European regulation, many non-European entities using online advertising services will be impacted. For more information about the GDPR, and its implications for your business, please contact your legal department or advisors.
Certain features in Google Ads require you to provide the following contact information:

  • Primary Contact/Primary Representative [Optional]: This is the primary point of contact, to whom notices will be sent.
  • Data Protection Officer [Optional]: This person is responsible for making sure that your organization complies with the GDPR requirements. If your organization has a data protection officer, please add your data protection officer's details.
  • EU Representative [Optional]: If you have a representative in the EU, please add your representative's details.

You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach. You can optionally provide the above contact information, even if not required for the set of Google Ads features you use. Learn more about what Google Ads features require the above contact information.

How to add, review, and edit contact information in Google Ads 

All accounts, including Google Ads manager accounts and serving accounts, have the option to provide this contact information. You can add, review, and edit this contact information in the Google Ads by following these steps:

  1. Sign in to your Google Ads account.
  2. On the Tools menu, click Preferences under the Setup section.
  3. On the "Account preferences" page, scroll the page down and click the Data protection contacts tab.
  4. Add or edit the contact information and click Save

GDPR legal and regulatory guidance references

For more information about the GDPR and its application to online advertising:

For regulatory guidance on cookie consent in advertising, refer to:

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center