How to report an ad

This article shows you how to report Google ads you find inappropriate. 

How to report ads

Step 1: Confirm that it's a Google ad

The first step is to confirm that the ad you want to report is in fact a Google ad. Here are some of the different types of Google ads you might see.

  • Ads on Google Search: These are ads you see on Google Search results pages and other Google services such as Google Shopping.
  • Ads on non-Google websites and apps: You may see Google ads on non-Google websites and apps. You can identify them as Google ads if you see an AdChoices icon AdChoices icon accompanied by an [X] icon that allows you to block the ad.
  • Ads on YouTube: These are ads you see at the bottom of YouTube videos, or on the right side of YouTube videos.

Step 2: Report the ad

Complete the  Report an ad form.

You’ll receive an email confirmation after you’ve submitted the form. Your report will be reviewed, and if appropriate, action will be taken on the ad.

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