Location settings in Smart campaigns

  • Your ads show to people physically or regularly in the locations that you select, and to people who express interest in these locations.
  • Choose your location settings carefully. Only choose locations where your business does business. If your settings are too broad, you may end up paying for interactions with people who aren’t potential customers.

Keep in mind
Location targeting is based on a variety of signals, including users' settings, devices and behaviour on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation. As always, you should check your overall performance metrics to help ensure that your settings are meeting your advertising goals and change them accordingly.

How it works

Where your ads show

Google Ads uses the following methods to determine the locations where your ads show:

  • To people in your locations: Your ads can show to people who are regularly or likely to be in the locations that you set up.
  • To people showing interest in businesses in these locations: Some people who see your ads aren't in the locations that you select, but they might have included words related to your locations in their searches, such as postal codes or the names of nearby cities. People who show interest in both your chosen locations and in businesses like yours can see your ads.
    • If you don't want your ads to show to people who are physically outside of your location, but include words relating to your location in their search, you can contact the Support team.

A dental office in London is setting up a campaign. Since the dentist’s patients are all in the London area, the campaign’s location settings are set to show ads within 25 miles of the office address. Ads show to people in this area who are looking for a dentist, and to people who search for "Dentist in London", no matter where they’re located.

An online-only sporting equipment retailer is setting up a campaign. Although they're in Manchester, they deliver goods to customers all over the country. For their location settings, they select all the areas that they deliver to. Their ads show to people in these areas searching for sporting equipment.

A holiday-home rental company in Weymouth is setting up a campaign. Although they have holidayers from all over the world, they select Weymouth and nearby towns for their location settings. Their ads could show to anyone who searches for “Weymouth holiday rental", no matter where they’re located.


How to edit your location settings

You can choose your location settings when you create a Smart campaign. To change your location settings after creating your campaign, follow the instructions below.

  1. Click All campaigns, then click the name of the campaign that you want to edit.
  2. Scroll the page down. Under "Your ad settings", click Edit in the "Locations" card.
  3. Edit as needed.
  4. Click Save.

Choose your location settings

When choosing where your ad shows, you can choose either a radius around your business or specific postcodes, cities or regions. We show your ad to all locations within the areas that you select.

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