Use parallel tracking

This article only applies to the new Google Ads experience. Determine which Google Ads experience you’re using.

Since 30 October 2018, parallel tracking is the default behaviour for all Google Ads accounts for Search and Shopping campaigns on most browsers (we will continue to improve coverage in the coming months). Parallel tracking for Display will be available starting 1 May 2019, and required 31 July 2019. Parallel tracking for Video will be available in the second half of 2019. Parallel tracking isn’t currently available for Hotel campaigns, so you won’t need to turn it on for your campaign to function normally. 

Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background. This helps load your landing page more quickly, which can reduce lost visits.

This article explains how to turn on parallel tracking and the technical requirements for setting up your final URL and tracking template.

Before you start

  • Check with your click measurement provider to make sure their system is compatible with parallel tracking. Compatibility may vary based on the particular features that you've enabled. If there's an incompatibility, your click measurement may not work as intended, or the landing page content or layout may be different from what you intended.
  • Your click measurement provider might require you to edit your tracking templates, or they may do it for you. Find out more about tracking templates.
If you're a click measurement solutions provider you can find more information in our partner guide.

Turn on parallel tracking

This option will be available starting 1 May 2019 when parallel tracking is available for opt-in on Display. Search and Shopping traffic is already opted into parallel tracking so this option won't affect that traffic.
  1. Sign in to your Google Ads account.
  2. In the navigation menu, click All campaigns.
  3. In the page menu on the left, click Settings.
  4. Click Account Settings.
  5. Click Tracking.
  6. Click the switch next to 'Parallel tracking' to turn it on.

To test your tracking setup for broken URLs, click the Test button found next to the tracking template. If a URL is broken, you will see a red x in the status column. Find out more about what your test results mean by reading Test your landing page

While every effort to catch all parallel tracking errors is made, not all errors will be caught. 

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