Use parallel tracking

Starting 30 October 2018, parallel tracking will be required for all Google Ads accounts.

This article only applies to the new Google Ads experience. Determine which Google Ads experience you’re using.

Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background. This helps load your landing page more quickly, which can reduce lost visits.

You can now opt in to parallel tracking for Search Network and Shopping campaigns. Find out more About parallel tracking.

This article explains how to turn on parallel tracking and the technical requirements for setting up your final URL and tracking template.

Before you start

  • Check with your click measurement provider to make sure their system is compatible with parallel tracking. Compatibility may vary based on the particular features that you have enabled. If there is an incompatibility, your click measurement or landing page could stop working when you turn this setting on.
  • Your click measurement provider might require you to edit your tracking templates, or they may do it for you. Find out more about tracking templates.
If you're a click measurement solutions provider you can find more information in our partner guide.

Turn on parallel tracking

  1. Sign in to your Google Ads account.
  2. In the navigation menu, click All campaigns.
  3. In the page menu on the left, click Settings.
  4. Click Account Settings.
  5. Click Tracking.
  6. Click the switch next to 'Parallel tracking' to turn it on.

To test your tracking setup for broken URLs, click the Test button found next to the tracking template. If a URL is broken, you will see a red x in the status column. Find out more about what your test results mean by reading Test your landing page

While every effort to catch all parallel tracking errors is made, not all errors will be caught. 

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