Key idea: Adjust your campaign performance based on performance and recommendations
Remember that a successful campaign doesn’t end with setup. You need to monitor how it’s doing and make adjustments. For best results:
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Set up conversion tracking in order to see what happens after a customer interacts with your ads – whether they purchased a product, signed up for your newsletter, called your business or downloaded your app. Learn how to set up conversion tracking.
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Check your campaign performance at least weekly. Make sure that you don’t miss any important notifications and make sure that you find ways to get more value and impact through your Recommendations page – an entire section of your account dedicated to helping you improve your campaign. Learn more about Recommendations.
