Quick reference map

This guide shows you how to quickly find key features in Google Ads. Use the image as a map of your account to find such features as the campaigns page, billing, and shared library.

This illustration demonstrates the different sections of the Google Ads user interface.

1. Navigation menu 2. Page menu 3. Subpage menu 4. Pages

Icons

Icon Name Location
Google Ads | tools [Icon] Tools and settings 4.
Expand 1.
Expand table icon Expand table 4.
Help 1.
Reporting 1.,4.
A picture of the download icon for Google Ads and Merchant Center Download 4.
Filter Filter 4.
A picture of the Google Ads columns icon Columns 4.
Segment and group 4.
3-dot icon 4.
Campaign groups 3.

Basic Account Management

Action Location
Show navigation menu Click the Expand icon within the Navigation menu 1.
View Workspaces filter Click the Expand icon within the Navigation menu 1.
View Campaigns To view all your campaigns, click All campaigns 1., then Campaigns 2.. To go to one campaign, select the campaign. 1.
View Ads Click Ads & assets 2., Ads 3.
View Keywords Click Keywords 2.
View Search terms Click Keywords 2., and then click Search Terms 3.
View Assets Click Ads & assets 2., and then click Assets 3.
View Audiences Click Audiences 2.
View Conversions Click Google Ads | tools [Icon] , then click Conversions in the "Measurement" section
View Google Analytics Click Google Ads | tools [Icon] , then click Google Analytics in the "Measurement" section
View Shared library Click the Tools and Settings icon 1., then Shared library section
View Business data Click the Click the Tools and Settings icon 1., then Setup section
View Keyword Planner Click the Tools and Settings icon 1., then Planning section
View Change history Click Change history 2.
Go to Billing Tools and Settings icon 1.then Billing section
Get help Navigation menu 1.
Use keyboard shortcuts Press the ? key on your keyboard for a list of keyboard shortcuts.

Reporting

Action Location
View Reports Click the Reporting icon
View Dimensions Chart the Reporting icon , then Predefined reports
View Reports and Dashboards Chart the Reporting icon , then Reports or Dashboards
View Auction insights Click Campaigns, Ad groups, or Keywords 2., then Auction insights 3.
View Automatic placements Click Content 2., then Where ads showed

Advanced Features

Action Location
Perform Bulk actions Click the Tools and Settings icon Google Ads | tools [Icon]

Bulk apply negative keyword lists to campaigns

Click Campaigns 2., select the desired campaigns, then Edit 4., then Edit targeting
View Bid adjustments Audiences, Locations, Ad schedule, Devices, or Advanced bid adj.2.
View Audience manager Click the Tools and Settings icon Google Ads | tools [Icon]
View Audience insights and sources Tools and Settings icon Google Ads | tools [Icon], then Audience Manager, then left menu
View Drafts & experiments Click Drafts & experiments 2.
View Ad variations Click Drafts & experiments 2., then Ad variations 3.
View Auto-tagging Click All campaigns 1., then Settings 2. and Account settings 3.

View Content exclusions (account-level)

Click All campaigns 1., then Settings 2. and Account settings 3.
View URL options / tracking template (account-level) Click All campaigns 1., then Settings 2. and Account settings 3.
Import Analytics goals Tools and Settings icon 4., then Conversions, then , then Import
View Conversion web pages Click the Tools and Settings icon Google Ads | tools [Icon], then Conversions, select any existing conversion, then Web Pages 3.
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