Quick reference map

This guide shows you how to quickly find key features in Google Ads. Use the image as a map of your account to find such features as the campaigns page, billing, and shared library.

Navigation menu

Page menu

Subpage menu

Pages

Icons

Icon	Name	Location
	Tools and settings
	Expand
	Expand table
	Help
	Reporting	,
	Download
	Filter
	Columns
	Segment and group
	3-dot icon
	Campaign groups

Basic Account Management

Action	Location
Show navigation menu	Click the Expand icon within the Navigation menu
Show Views filter	Click the Expand icon within the Navigation menu
View Campaigns	To view all your campaigns, click All campaigns , then Campaigns . To go to one campaign, select the campaign.
View Ads	Click Ads & assets , Ads
View Keywords	Click Keywords
View Search terms	Click Keywords , and then click Search Terms
View Assets	Click Ads & assets , and then click Assets
View Audiences	Click Audiences
View Conversions	Click , then click Conversions in the "Measurement" section
View Google Analytics	Click , then click Google Analytics in the "Measurement" section
View Shared library	Click the Tools and Settings icon , then Shared library section
View Business data	Click the Click the Tools and Settings icon , then Setup section
View Keyword Planner	Click the Tools and Settings icon , then Planning section
View Change history	Click Change history
Go to Billing	Tools and Settings icon then Billing section
Get help	Navigation menu
Use keyboard shortcuts	Press the ? key on your keyboard for a list of keyboard shortcuts.

Reporting

Action	Location
View Reports	Click the Reporting icon
View Dimensions	Click the Reporting icon , then Predefined reports
View Reports and Dashboards	Click the Reporting icon , then Reports or Dashboards
View Auction insights	Click Campaigns, Ad groups, or Keywords , then Auction insights
View Automatic placements	Click Content , then Where ads showed

Advanced Features

Action	Location
Perform Bulk actions	Click the Tools and Settings icon
Bulk apply negative keyword lists to campaigns	Click Campaigns , select the desired campaigns, then Edit , then Edit targeting
View Bid adjustments	Audiences, Locations, Ad schedule, Devices, or Advanced bid adj.
View Audience manager	Click the Tools and Settings icon
View Audience insights and sources	Tools and Settings icon , then Audience Manager, then left menu
View Drafts & experiments	Click Drafts & experiments
View Ad variations	Click Drafts & experiments , then Ad variations
View Auto-tagging	Click All campaigns , then Settings and Account settings
View Content exclusions (account-level)	Click All campaigns , then Settings and Account settings
View URL options / tracking template (account-level)	Click All campaigns , then Settings and Account settings
Import Analytics goals	Tools and Settings icon , then Conversions, then , then Import
View Conversion web pages	Click the Tools and Settings icon , then Conversions, select any existing conversion, then Web Pages