This guide shows you how to quickly find key features in Google Ads. Use the image as a map of your account to find such features as the campaigns page, billing, and shared library.
![This illustration demonstrates the different sections of the Google Ads user interface.](//storage.googleapis.com/support-kms-prod/R4FSFSVDTHITquVRZrosjeCijyU5Kpigdn77)
Navigation menu |
Page menu |
Subpage menu |
Pages |
Icons
Icon |
Name |
Location |
![Google Ads | tools [Icon]](//storage.googleapis.com/support-kms-prod/25itAEv9BwUkyEtnqFd4LTM8nkHbpqjiOP9s) |
Tools and settings |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![](//lh3.googleusercontent.com/Qp6KnMoBrENmg7K0v15Xn5rP9eNcwzwSdMRBy40uJwsTJ9Tl1VqaQeG_z1hZ63wEQA=w52) |
Expand |
![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
![Expand table icon](//lh3.googleusercontent.com/0ZeFvRkAQ0uH-JNnyeNJDEGZtY_0dG9FzYI6a4zN49Gcwnp120LYdPD5RM8sZ-foJQ=w48-h48) |
Expand table |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![](//lh3.googleusercontent.com/utcMGkU5Ry_yxr31UgUAnQo70tueNKxOiGib_4w8eOEOxi05RE1sjzQryo76bwe3UQ=w48) |
Help |
![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
![](//lh3.googleusercontent.com/aSYM9flyPHZ5BdYrKt4YjVyhoy-kvr0OPDuZ2PnD-uqCVqo_eIuHZyET7fddSwJxGl0=w48-h48) |
Reporting |
,![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![A picture of the download icon for Google Ads and Merchant Center](//lh3.googleusercontent.com/sTiyDiDsbNF0Q5yvd9N-uNvdBKg_1TrrpMVb1KMHln4O18fZnlnK88mHUMv6mAWTN1w=w50) |
Download |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![Filter](//lh3.googleusercontent.com/KJ7LSBEYcDIed1aBg6eMNPbYzcMCNpZqvyyY59iy691i3cFllguWWbFOlPjAHSUneMc=w48-h48) |
Filter |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![A picture of the Google Ads columns icon](//lh3.googleusercontent.com/poJPSxxmyG5nyGxTbdiUmvgDuTZF5IHNddHCp2_gGuax6_nG4coJefjn7KKwJfWu4c8=w50) |
Columns |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![](//lh3.googleusercontent.com/eEEDnxTk8A5rVd1HNpgJAnrCIAeFFPyi97Cy6IZu6721QehFUZh3HjlhB-oMloGhWjk=w48-h48) |
Segment and group |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![](//lh3.googleusercontent.com/eeZ7gv7GQpxxxtBOZHEhSCpYAKMfd1fWvm8Vmv17LyOVpVNklnCZv4m5COzWJ7hkIQ=w40-h40) |
3-dot icon |
![4.](//lh3.googleusercontent.com/27ZfeIF0YfZ96IPvM_Gz6YgFQS5LUYLQeO276sowdNzl0RRdfSkZuxTvKyi55ZTV8M4=w48-h48) |
![](//lh3.googleusercontent.com/rKFPGl-rJte5vge-DWbbPvdZi5OPoyNn3w8cHpsiaXCF7LrI9zByn_YxTNdERF5gVbWZ=w52-h52) |
Campaign groups |
![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
Basic Account Management
Action |
Location |
Show navigation menu |
Click the Expand icon within the Navigation menu ![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
Show Views filter |
Click the Expand icon within the Navigation menu ![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
View Campaigns |
To view all your campaigns, click All campaigns , then Campaigns . To go to one campaign, select the campaign. ![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
View Ads |
Click Ads & assets , Ads ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Keywords |
Click Keywords ![2.](//lh3.googleusercontent.com/WMCoUZ7tV9yQsHAXqqUTjSLSOIhk6lvS3d3sF8jHsBw4mINwugUYevXSxe9dbtRdKbP7=w48-h48) |
View Search terms |
Click Keywords , and then click Search Terms ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Assets |
Click Ads & assets , and then click Assets ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Audiences |
Click Audiences ![2.](//lh3.googleusercontent.com/WMCoUZ7tV9yQsHAXqqUTjSLSOIhk6lvS3d3sF8jHsBw4mINwugUYevXSxe9dbtRdKbP7=w48-h48) |
View Conversions |
Click , then click Conversions in the "Measurement" section |
View Google Analytics |
Click , then click Google Analytics in the "Measurement" section |
View Shared library |
Click the Tools and Settings icon , then Shared library section |
View Business data |
Click the Click the Tools and Settings icon , then Setup section |
View Keyword Planner |
Click the Tools and Settings icon , then Planning section |
View Change history |
Click Change history ![2.](//lh3.googleusercontent.com/WMCoUZ7tV9yQsHAXqqUTjSLSOIhk6lvS3d3sF8jHsBw4mINwugUYevXSxe9dbtRdKbP7=w48-h48) |
Go to Billing |
Tools and Settings icon then Billing section |
Get help |
Navigation menu ![1.](//lh3.googleusercontent.com/x-_1fdy82c4Lwq80Bdb-v0Vvaq5mHTwNAvXkQDWyhBwUbiPjva9ULN0pSkd5FzqMTg=w48-h48) |
Use keyboard shortcuts |
Press the ? key on your keyboard for a list of keyboard shortcuts. |
Reporting
Action |
Location |
View Reports |
Click the Reporting icon ![](//lh3.googleusercontent.com/aSYM9flyPHZ5BdYrKt4YjVyhoy-kvr0OPDuZ2PnD-uqCVqo_eIuHZyET7fddSwJxGl0=w48-h48) |
View Dimensions |
Click the Reporting icon , then Predefined reports |
View Reports and Dashboards |
Click the Reporting icon , then Reports or Dashboards |
View Auction insights |
Click Campaigns, Ad groups, or Keywords , then Auction insights ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Automatic placements |
Click Content , then Where ads showed |
Advanced Features
Action |
Location |
Perform Bulk actions |
Click the Tools and Settings icon ![Google Ads | tools [Icon]](//storage.googleapis.com/support-kms-prod/25itAEv9BwUkyEtnqFd4LTM8nkHbpqjiOP9s) |
Bulk apply negative keyword lists to campaigns
|
Click Campaigns , select the desired campaigns, then Edit , then Edit targeting |
View Bid adjustments |
Audiences, Locations, Ad schedule, Devices, or Advanced bid adj.![2.](//lh3.googleusercontent.com/WMCoUZ7tV9yQsHAXqqUTjSLSOIhk6lvS3d3sF8jHsBw4mINwugUYevXSxe9dbtRdKbP7=w48-h48) |
View Audience manager |
Click the Tools and Settings icon ![Google Ads | tools [Icon]](//storage.googleapis.com/support-kms-prod/25itAEv9BwUkyEtnqFd4LTM8nkHbpqjiOP9s) |
View Audience insights and sources |
Tools and Settings icon , then Audience Manager, then left menu |
View Drafts & experiments |
Click Drafts & experiments ![2.](//lh3.googleusercontent.com/WMCoUZ7tV9yQsHAXqqUTjSLSOIhk6lvS3d3sF8jHsBw4mINwugUYevXSxe9dbtRdKbP7=w48-h48) |
View Ad variations |
Click Drafts & experiments , then Ad variations ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Auto-tagging |
Click All campaigns , then Settings and Account settings ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View Content exclusions (account-level)
|
Click All campaigns , then Settings and Account settings ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
View URL options / tracking template (account-level) |
Click All campaigns , then Settings and Account settings ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |
Import Analytics goals |
Tools and Settings icon , then Conversions, then , then Import |
View Conversion web pages |
Click the Tools and Settings icon , then Conversions, select any existing conversion, then Web Pages ![3.](//lh3.googleusercontent.com/WHiyJQ952yhHJqxvRypjiG21qA4ekJHGlNiRCpqYQJ3dNhdmiY4rwUHp429RQIqK78wY=w48-h48) |