To keep track of phone calls that lead to sales or other valuable customer actions, you can import data about your phone call conversions into Google Ads. Sometimes, the total number of conversions that Google Ads counts might not match your expectations.
This article goes over common reasons why some of your phone call conversions don’t seem to be counted.
Your Google forwarding numbers aren't enabled
Your file includes calls from other sources
People call without clicking your call extensions or call-only ads
Your file contains incorrect data
- If you use multiple Google Ads accounts, check to make sure that you’re uploading your conversions to the right account.
- Check if the time zone is correct and the time and time zone use one of the supported formats. It’s recommended that you use the time zone formats in this list to avoid errors during daylight savings time transitions.