To keep track of phone calls that lead to sales or other valuable customer actions, you can import data about your phone call conversions into Google Ads. Sometimes, the total number of conversions that Google Ads counts might not match your expectations.
This article goes over common reasons why some of your phone call conversions don’t seem to be counted.
Your Google forwarding numbers are not enabled
Your file includes calls from other sources
People call without clicking your call assets or call-only ads
Your file contains incorrect data
- If you use multiple Google Ads accounts, check to make sure that you’re uploading your conversions to the right account.
- Check if the time zone is correct and the time and time zone use one of the supported formats. It’s recommended that you use the time zone formats in this list to avoid errors during daylight savings time transitions.
- Check to make sure that your phone number is formatted properly. If your phone number isn't formatted properly, the following error will display: "The phone number isn't in a supported format. Enter the phone number in a supported format and upload again." Learn more about how to Import phone call conversions.
Your file has too many rows
Your conversions aren't imported
Your conversions must be imported within a set conversion window. The maximum conversion window is 90 days but you change your conversion window on the conversion action itself.
If you miss your conversion window, you'll receive the following error message: "This conversion can't be imported. The click and conversion need to be within the conversion window.