Edit callout extensions in bulk

Callout extensions improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service. When customers see your ads, they get detailed information about your business, products, and services. If you use many callout extensions, save yourself time by editing and uploading them in bulk. To learn more about callout extensions, start with About callout extensions. For instructions on how to add just a few callout extensions, go to Use callout extensions.



The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

Edit callout extensions in bulk within your account

  1. Sign in to your AdWords account.
  2. Click the Ad extensions tab, and choose View: Callout extensions from the drop-down menu above the statistics table.
  3. Check the boxes next to all of the extensions you want to edit at once.
  4. Click Edit next to + Extension, and make your changes.

Edit callout extensions in bulk with a spreadsheet

First, download the spreadsheet template

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ad extensions tab.
  4. From the Edit menu, select Download spreadsheet template.
  5. Select the format for your report.
  6. Click Download.

Next, make your changes to the spreadsheet

To add a callout extension, you must specify:

  • Callout text: Add descriptive text about offers or features of your business using 25 characters or less.
  • Device preference (optional): Check the box next to Mobile to indicate your ad or extension is optimized for mobile devices  .

Then, upload your spreadsheet to apply and save your bulk changes

  1. In your AdWords account, click Campaigns.
  2. Go to the tab that contains the type of items you want to upload. For example, if you want to upload changes to ad groups, go to the Ad groups tab.
  3. From the Edit menu, select Upload spreadsheet.
  4. In the dialog box that opens, select your spreadsheet.
  5. Click Upload and preview.
  6. Once your file has finished uploading, we recommend you click Preview changes to make sure the changes in your spreadsheet are accurately reflected in your account.
  7. If the preview of your changes looks good, click Apply changes.


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