Get the product know-how to succeed with Google Ads
Skillshop (formerly Academy for Ads) is a 'one stop shop' training centre for everyone who uses Google professional tools and solutions. Skillshop helps you grow your knowledge and professional value with flexible, on-demand training on Google Ads, and more.
When you sign up, you can access the library of free online courses designed by Google product experts and complete them at your own pace.
Google Ads training and certification on Skillshop
- Take learning paths to grow your proficiency in managing and measuring search, display, measurement, video and Shopping campaigns. Courses mix marketing strategy and product tactics – and are built around real-world case studies and common business scenarios – so you develop actionable marketing and product know-how that you can apply right away.
- Get Google Ads certified in search, display, measurement, video and Shopping ads. Achieving Google-certified status can help you signal your expertise to the industry, or simply feel confident in your ability to get the best out of Google Ads to advertise your business online.
Learning beyond Google Ads
In addition to Google Ads, Skillshop also offers training and education for the following Google product areas, with new courses offered over time:
- Authorised Buyers
- Google Ad Manager
- Google AdMob
- Analytics Academy
- Google Digital Academy
- Google Marketing Platform
- Google My Business
- Google for Education