Create successful Search campaigns

Overview

Consumer decisions happen faster than ever these days, so it’s crucial to engage potential customers with targeted messages in the moments that matter most.

Follow this 3-point strategy to set up your Search campaigns for success:

Optimization

Create 3 or more ads per ad group, and optimize how they show. With at least 3 ads available in each ad group, the one most relevant to the query gets selected. So Google shows the ad predicted to have the highest chance of getting you the clicks or conversions you want.

Get prominence by adding multiple extensions. By using ad extensions, your ad has more visibility and your customers have more information about your business, products, or services, even before they click. Extensions boost ad performance and quality.

Review how you’re doing and make improvements. Improve your quality, budget, or bids if you want to be more competitive in the ad auction and win more impressions.

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