View location and distance reports

Three types of reports in Google Ads help you understand how your ads are doing in different locations: geographic reports, user locations reports, and distance reports.

Before you begin

Here are the types of reports available to you:

  • Geographic report: Shows your potential customers' physical locations, or locations that they had shown interest in.
  • User locations: Shows only your potential customers' physical locations, regardless of any locations they may have shown interest in.
  • Distance: The distance between the location that triggered your ad and your closest business location. 

Geographic and user locations reports in Google Ads can show the places where your potential customers are likely to be located, or are regularly located as well as the locations they showed interest in. If you use location extensions, you can use the distance report to see how your ads performed in varying distances from your business. Distance reports are available for Search Network and Shopping campaigns.

This article describes how you can view the location and distance reports for your campaign. For more background on these reports, you can learn more about measuring geographic performance in Google Ads.


The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

How to view your location reports

  1. In the left page menu, click Campaigns.
  2. Find the campaign whose location report you want to see, and click its name. If you don’t select a campaign, the location report will be for your entire account.
  3. Click Locations in the left page menu.
  4. Click More along the top of the page, and select a location report type: Geographic or User locations. Your data will be displayed by location.
  5. To drill down to a different geographic level, check the box next to one or more of the locations in the table, then click the Select view drop-down in the blue banner that appears along the top of the table. You’ll be able to view data for the location target types that are available for all of the selected locations. You can continue to refine your report by selecting locations and clicking the Select view drop-down.

How to view your distance reports

  1. In the left page menu, click Campaigns.
  2. Find the campaign whose distance report you want to see, and click its name.
  3. Optional: If you want to see a distance report for an ad group, click the name of your ad group.
  4. Customize the date range in the upper right corner above the chart.
  5. In the upper right corner of your account, click the reporting icon .
  6. Select Predefined reports (formerly Dimensions) > Geographic > Distance. Your data will be organized by distance.
  7. To download the data in the report, click the download icon download icon in the upper right corner above the table.
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