Create, use, and manage labels

Labels allow you to organize your campaigns, ad groups, ads, and keywords into groups. Labels are customizable, and you can change them around at any time.

In this article, you’ll learn how to create and manage labels that you can use in your statistics tables.

Before you begin

If you’re not familiar with how labels work, consider learning about ads labels.

Choose the Google Ads experience you're using. Learn more

How to create and apply a label

  1. In the page menu, click Campaigns, Ad groups, Ads & extensions, or Keywords.
  2. Select a campaign, ad group, ad, or keyword you want to apply a label to.
  3. Click the Label drop-down in the blue banner that appears along the top of the table.
  4. To create a new label, click New label.
    1. Enter a name, choose a color,  and add a description (optional).
    2. Click Create.
    3. To apply your new label, click Apply.
  5. To apply existing labels, select the labels you’d like to add and click Apply.
  6. To apply labels to multiple campaigns, ad groups, ads, or keywords at once, select multiple table items and use the Label drop-down to apply one or more labels.
  7. De-select labels from the Label drop-down to remove them from a campaign, ad group, ad, or keyword.

How to filter your table data by label

  1. In the page menu, click Campaigns, Ad groups, Ads & extensions, or Keywords.
  2. In the upper right corner of the table, click the filter icon Filter.
  3. Click Label, then select one or more labels to filter the table by. By default, the table is filtered to show items that contain any of the labels you select, but you can also filter by items that contain all or none of the labels.
  4. Click Apply. The statistics table updates to only show items that match your filter.

How to edit label details

To change a label’s name, color, or description:

  1. Find a campaign, ad group, ad, or keyword whose label you want to edit. Labels are listed under the “Label” column.
  2. Place your cursor over the label, then click the pencil icon Edit.
  3. Change the label’s name, color, or description.
  4. Click Save.

How to delete a label

  1. Find a campaign, ad group, ad, or keyword whose label you want to delete. Labels are listed under the “Label” column.
  2. Place your cursor over the label, then click the pencil icon Edit.
  3. Click the trash icon .
  4. When you see the confirmation screen, click Remove.
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