Create a Smart campaign

Getting started with Smart campaigns takes just a few minutes. After the initial setup, Google Ads manages your campaign automatically.

When customers search for businesses like yours on Google, your ad shows in search results. On Google Maps, your ad shows directly on the map or beneath the search results. You have the option of including your business address and phone number in your ad as well. You'll only pay when someone clicks your ad, and you can edit your ad or cancel your advertising at any time.

When new advertisers sign up for Google Ads, the default campaign type is a Smart campaign in Smart mode.

Before you begin

Familiarize yourself with Smart campaigns.

If you haven’t already, make sure that you’ve signed up for an account.


  1. Sign into your Google Ads account.
  2. Under “All smart campaigns”, click the + New Campaign button at the top.
  3. Follow the step-by-step instructions to create a campaign.

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