Create and apply negative keyword lists to campaigns

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. 

This is an instructional article that shows you how to create and apply negative keyword lists to campaigns. If you’d like more background, you may want to begin by learning more About negative keyword lists.

Create a negative keyword list

  1. From the page menu on the left, click Keywords.
  2. Click Negative keywords at the top.
  3. Click the plus button .
  4. Click Select a campaign, then select the campaign you want to add the negative keyword list to. 
  5. Enter or paste one negative keyword per line in the text field.
  6. Select the checkbox next to Save to new or existing list, and enter a name for your negative keyword list.
  7. Click Save.

Apply negative keyword lists to campaigns

After creating your negative keyword lists, you can apply them to one or more campaigns. 

Apply negative keyword lists to multiple campaigns from the negative keyword library

 

  1. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  2. Under “Shared library,” click Negative keyword lists.
  3. Check the box next to the negative keyword lists you want to apply to campaigns. 
  4. Click Apply to campaigns.
  5. Select the campaigns you'd like to apply the negative keyword lists to.
  6. Click Apply.
     

Apply negative keyword lists to a single campaign

  1. From the page menu on the left, click Campaigns.
  2. Click the name of the campaign you want apply your negative keyword lists to.
  3. Click Keywords in the page menu on the left, then click Negative Keywords along the top.
  4. Click the plus button .
  5. Select Use negative keyword list.
  6. Check the box next to the negative keyword lists you want to apply to this campaign.    
  7. Click Save.

Apply negative keyword lists to multiple campaigns from the Campaigns page

  1. From the page menu on the left, click Campaigns.
  2. Check the box next to the campaigns you want to apply your negative keyword lists to. 
  3. Click Edit, and select Edit targeting.
  4. To add negative keyword lists, select Add negative keyword lists.
    1. Check the box next to the lists you want to add to these campaigns.
    2. Click Apply.
  5. To remove negative keyword lists, select Remove negative keyword lists.
    1. Check the box next to the lists you want to remove from these campaigns.
  6. Click Apply.

 

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