We're always improving the Google Ads program for our advertisers. As part of that, we've updated the contractual terms that govern the relationship between advertisers and Google.
What you need to do
To continue advertising with Google Ads, you’ll need to accept the updated terms. If you don’t accept the terms, your campaigns may be paused until you accept them. To keep your Google Ads services running, we recommend reviewing and accepting the terms within your Google Ads account as soon as possible. You will have 45 days to review and accept the new terms.
If you are an Google Ads API (AdWords API) user, you will need to log directly into the accounts (using the non-API Google Ads interface) to review and accept the updated terms.
Where to find the new terms and how to accept them
For non-invoicing customers in Russia and Ukraine
When you sign in to your clients' Google Ads accounts, you'll see a red banner alert that prompts you to review and accept the updated terms and conditions.
- If the new terms are declined for an account, ad serving will be paused that account.
- Google can't accept terms on behalf of you or your clients.
For invoicing customers in Russia
- An email containing the Master Service Agreement which includes updated Terms and Conditions will be sent to the primary contact of the company.
- The customer must print 2 copies and sign them.
- Scan one copy and upload it using the Google Ads help contact form (Choose “Other” under "Issue details.")
- Attach the appropriate postage, and send both signed copies to Google Russia:
Google OOO, 7 Balchug Street, Moscow, 115035, Russia
When ready, new terms are also available for viewing by visiting the terms of service finder. To review our previous terms and conditions, see below.
- Previous Google Ads Terms of Service for customers in Russia
- Previous Google Ads Terms of Service for customers in Ukraine
FAQs & Troubleshooting
1. I don’t see new terms in my account
If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).
2. I tried to accept the terms, but received an error
Locate the error you received below to learn what to do next:
Terms can only be accepted by users with Administrative or Standard access. To find out who is authorized to accept the terms, go to the Account access page and find a user with "Administrative" or "Standard" access.
You can determine who has access by reviewing the list of Payments users in your account:
- Go to Billing & payments in your account.
- Click Settings from the menu on the left.
- At the bottom of the page find the “Payments users” section.
- Look for “Admin,” "Edit payments profile," or “Full Access" next to their name.
3. What happens if I don’t accept?
If you decline the new terms, all campaigns in your account will be paused.
Google can’t interpret the new terms for you or provide an analysis of how the previous version (listed below) compares to the new. There are quite a few changes, and as with any legal document, you might consider consulting an attorney if you have legal questions. The new terms include these key updates:
- More flexibility to notify or inform advertisers via phone calls, text messages and emails.
- New provisions related to how products and features are tested within Google Ads.
- New provisions related to the disclosure of technical errors and bugs within Google Ads.
- New data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks.
- Google AdWords is becoming Google Ads (Google Реклама) in the contract and all local documents.
What hasn't changed
Accepting the new terms does not change any of your bids, budgets, credit/invoicing terms, or other campaign settings. As always, you’ll continue to control your settings in the Campaign tab of your account.