Set up business data feeds

Use Business data to import and manage your data in Google Ads. You can create and manage multiple data feeds across your campaigns to maximise the use of features like targeting and ad extensions.

You’ll upload some of these sources yourself. Other sources, like phone numbers and sitelinks from your ad extensions, are automated.

This article explains how to upload and view your business data sets or feeds.

Unicode encoding supported

Business data supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless.

Business data doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1 or ISO-8859-1.


Upload your data file

  1. Sign in to your Google Ads account
  2. Click the tools icon Google Ads | tools [Icon]in the upper right-hand corner of your account.
  3. Under 'Setup', click Business data.
  4. Click the plus button to add your data feed.
  5. You can add:
    • Ad customiser data. Show your ads with business data tailored to the context of a search.
    • Dynamic ads feed.
      • Education. Add details like areas of study and locations.
      • Flights. Add details like destinations and prices.
      • Hotel and rentals. Add details like locations and star ratings.
      • Jobs. Add details like job titles and salaries.
      • Local deals. Add details like descriptions and prices.
      • Property. Add details like listing names and prices.
      • Travel. Add details like destinations and prices.
      • Custom. Add details like descriptions and prices.
    • Page feed. Allows you to define precise web pages to target when using Dynamic Search Ads.
    • Local product feed. Allows you to promote products and services available at your specific locations.
  6. Name your new data source.
    • It’s best to use a short name without any spaces.
    • Make sure that you don't re-use the name of an old data set or feed that you've removed. Google Ads can only recognise new names.
  7. Click Choose file and select the file that you’d like to upload. Keep in mind that the size limit for .csv and .tsv files is 500MB and 50MB for other file types.
  8. Click Apply.

In the page menu on the left, click Upload history to see your recent uploads. Under the “Actions” column, you can Download results if the upload was successful, or Download errors to see what you can fix.

View your data feed details

  1. Sign into your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon]in the upper right-hand corner of your account.
  3. Under 'Setup', click Business data.
  4. Click on the data source that you’d like to look at.
  5. You’ll see a detailed view of that data source.
  6. Click the columns icon Columns, then choose Modify columns.
  7. Click Performance to show statistics for how ads performed when a particular item appeared with the ad.
  8. Select the metrics that you want to add.
  9. Click Apply.
Note: Performance data is not available for Dynamic ad feeds, Local product feeds, Page feeds and Offer extension feeds.

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