Keep your business data updated

After you’ve set up your business data feeds, you need to keep your business data feed fresh and updated on a regular basis. You can automatically schedule updates to refresh your business data feed based on how often your data changes. 

Before you start

Pay close attention to the required feed attributes and make sure that your data complies with Google’s advertising policies and any relevant laws in your targeted locations.

This is an instructional article about updating your business data feed. Before you get started, you may want to read About feeds and business data

Add or edit items to your data

You can add or edit items to your data sources one at a time in Google Ads, or you can upload a spreadsheet with changes.

Instructions

Add items within Google Ads
  1. Click the tools menu , and under 'Setup', select Business data.
  2. Under 'Name', click the data source that you’d like to add items to.
  3. Click the plus Open Create menu icon button.
  4. Fill in the details for your new item.
  5. Click Save.
Edit items within Google Ads
  1. Click the tools menu , and under 'Setup', select Business data.
  2. Under 'Name', click the data source that you’d like to edit.
  3. Hover over to the value that you’d like to edit, and click the pencil icon Pencil icon / edit icon.
  4. Click Save.
Add attributes within Google Ads
  1. Click the tools menu , and under 'Setup', select Business data.
  2. Under 'Name', click the feed or data set to which you'd like to add an attribute.
  3. Click Settings, and choose "Attributes".
  4. Choose a type, enter a name and click Add.
  5. Click Save.
  6. To see your new attribute, modify your columns to add it.

Note: Attributes that you add to your dynamic display ad feeds should follow these specs; custom attributes aren't available.

Edit your data with a spreadsheet

Bulk editing with a spreadsheet lets you update multiple rows of your data set or feed at the same time. When you do this, you can choose to replace all the rows, or to update some of the rows. If you choose the update option, then you'll need to include an 'Action' column and an ID column that's specific to each feature.

You can upload the changes in a variety of file formats, including Google Sheets, .xlsx, .xls, .csv and .tsv. Bear in mind that the size limit for your .csv and .tsv files is 500 MB and 50 MB for .xlsx and .xls.

Replace all values with a spreadsheet
  1. Create a spreadsheet to update your data set or feed. You can export directly from Google Sheets or upload an .xls, .xlsx, .csv or .tsv file.
  2. Include the same columns that you have in your existing data set or feed. Make sure that you match the column names exactly.
  3. Click the tools menu , and under 'Setup', select Business data.
  4. Under 'Name', click on the data source that you’d like to replace.
  5. Click the three-dot menu 3 dot menu icon then choose Upload.
  6. Click Browse for file, then click Open.
  7. Click Preview, or if you’re ready, click Apply.
Update particular rows with a spreadsheet
  1. Create a spreadsheet to update your data set or feed. You can export directly from Google Sheets or upload an .xls, .xlsx, .csv or .tsv file.
  2. Include an Action column. The actions you can define are Set, Add and Remove.
  3. Include an ID column.
    • For ad customisers, include the Item ID column that Google Ads creates, or the Custom ID column that you've added.
    • For dynamic display ads, include the ID column for your vertical. See specs.
    • Can't see what the ID is for the rows that you want to update? Modify your columns to add an ID column.
  4. From Shared library in the left-hand navigation bar, choose Business data.
  5. Under 'Name', click on the feed or data set that you'd like to bulk edit.
  6. Click the three-dot menu 3 dot menu icon then choose Upload.
  7. Select Update. If your file includes items that are identical to existing ones, then Google Ads preserves any performance statistics for those items.
  8. Click Choose file, then click Open.
  9. Click Preview, or if you’re ready, click Apply.

Note

If you'd like to add a new column to your feed or data set, then you'll need to add the attribute in the Google Ads interface before uploading data to that column in a spreadsheet. Bulk editing only applies to existing columns.

Schedule automatic updates

You can set up Google Ads to automatically update your Ad customiser and Dynamic display ad business data daily, weekly or on the first day of the month. Here’s how to schedule automatic updates: 

  1. Click the tools menu , and under 'Setup', select Business data. From 'Shared library' on the left choose Business data.
  2. Under 'Name', click the feed or data set to which you'd like to add an attribute.
  3. From the left-hand menu, click Schedules.
  4. Select the format of your data from the “Source” menu. 
  5. Link your file by completing the required fields:
    1. Google Drive: Click Choose file, then select the file containing your business data. Once your file is linked, share it with the email address that's displayed on screen, then click Save. Learn how to share a file.
    2. HTTP: Add your file’s URL to the “URL” field, then click Save
    3. HTTPS: Add your file’s URL and the username and password required to access your file, then click Save
    4. FTP/SFTP: Add your file’s URL and the username and password required to access your file, then click Save
  6. Select how often you’d like Google Ads to update your data from the 'Frequency' menu. 
  7. Click Save.
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