Negative phrase match: Definition

A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase. Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.

Example

Negative phrase match keyword: running shoes

Search Could an ad show?
blue tennis shoes Yes
running shoe Yes
blue running shoes No
shoes running Yes
running shoes No

Learn more

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