A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase. Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.
Example
Negative phrase match keyword: running shoes
| Search | Could an ad show? |
|---|---|
| blue tennis shoes |  |
| running shoe | |
| blue running shoes |  |
| shoes running | |
| running shoes | |