A keyword setting that allows you to exclude your ad for searches where every word of your keyword phrase, in any order, appears in the search. Your ad may still show for situations where some of the keywords appear.
For negative broad match keywords, your ad won't show if the search contains all your negative keyword terms, even if the terms are in a different order. Your ad may still show if the search contains only some of your keyword terms.
Negative broad match keyword: "running shoes"
|Search||Could an ad show?|
|blue tennis shoes|
|blue running shoes|