Advertising on Google Maps is a powerful way to attract nearby customers. Search Ads on Maps help businesses with a physical location or service area reach users.
This article explains how to show ads on Google Maps. Learn more About local search ads on Google Maps.
Where your ads show on Google Maps
Your ads can show on the map at your location as square pins and within search results in Google Maps. Keep in mind that these two ad formats don't necessarily appear together, so while your local ads will show as square pins in Google Maps, they may not also appear within search results on Google Maps.
Instructions
To enable Google Maps to show your search ads:
- Enable location assets for your Google Ads account. Learn more About location assets and How to set up location assets.
- Use location targeting and bid by location. Target a specific location and set bids by location, so that your bids increase for people located near your business. Learn more
- Optimize your keywords. Use keywords in your campaigns that relate to your location and what people are searching for locally. Learn more
How to review your click history
To review how your search ads on Google Maps are doing, check your performance data. Search ads can generate three types of clicks:
- Get location detail clicks: when people click to expand ads from the search results list
- Get direction clicks: when people click to get directions to your business
- Mobile clicks-to-call clicks: when people click to call your business
To review performance of each kind of click from your search ads on Google Maps:
- Click Campaigns, Ad groups, Ads, or Keywords in the page menu.
- Click the Segment icon
, and then select Click type.
, and then select Click type.