Google Ads: Definition

Google Ads is Google's online advertising programme. Through Google Ads, you can create online ads to reach people at the exact moment when they're interested in the products and services that you offer.

AdWords
  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings and budget.
  • There's no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that's comfortable for you and easily measure the impact of your ad.

More about Google Ads
How to get started with Google Ads
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