About asset reporting for Universal App campaigns
When you create a Universal App campaign, your ads are built using the assets you add during campaign setup (for example: text ideas, images, videos, and assets from your app store page). Once a campaign is running, you can see the performance of each asset by looking at your asset report. This article covers how to keep an eye on your Universal App campaign performance using asset reporting.
- In the navigation menu, click App campaigns.
- In the page menu, click Campaign, then click the name of the campaign you want to review.
- Click Ad Assets.
- From there, you can view a summary of the clicks, impressions, cost, and conversions for all of the ads that included the asset in that row. Since many ads include more than one asset, some impressions are counted across more than one row.
- To understand how different networks or conversion types contributed to the performance of each asset, click the segmentation icon .
- The performance grouping column shows asset rankings based on how many conversions they drove.
- "Waiting" means that the asset is being processed by Google Ads so there is no Performance Grouping status yet. This label refers only to the performance grouping state and doesn't affect the serving of the asset.
- “Learning" means the campaign needs more data before it can rank the asset.
- “Low”, “Good” and “Best” are relative rankings of your assets compared to other assets within the same campaign and of the same type.
- Note: these insights are based on “all time” so if you are comparing other metrics like CTR and CVR, make sure to change the timeframe to “All Time”.
- Performance groupings may change over time due to various factors including user behavior and network mix effects.
Asset reporting currently does not include auto-generated assets, which could contain additional metrics. As a result, you should not expect the sum of all asset spend to be consistent with overall campaign spend.