Conversion tracking: Definition

A free tool in your account that can help measure how clicks on your ads lead to meaningful actions such as sales or leads.

Conversion tracking in Google Ads

  • A conversion occurs when an ad click or other interaction with your ad leads directly to a behavior that's valuable to you, such as a purchase, newsletter sign-up, phone call, or download.
  • It's important to track conversions because they can give you insight into how the performance of your ads relates directly to the success of your business. Conversion tracking can also help identify which ads and keywords are most successful for your business.

Security and privacy for website tracking

Google's security standards are strict. Only pages containing the Google conversion tag are tracked through this program. We use data encryption and secure servers.

Please ensure you're providing users with clear and comprehensive information about the data you collect on your websites, and getting consent for that collection where legally required.

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