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Set up tracking with ValueTrack parameters

ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can identify if people who clicked on your ads used mobile devices, where they were located when they clicked your ads, and much more.

This article explains the steps you’ll need to follow to add ValueTrack parameters in “URL options”. We suggest using ValueTrack parameters in your tracking template, but you can also insert them in your final URL and custom parameters.

Note: ValueTrack IDs are 64-bit.

Before you begin

If you aren’t familiar with ValueTrack parameters or how tracking works, review the following:


How it works

Tracking templates at the account, campaign, or ad group level must include a ValueTrack parameter that inserts your final URL, like {lpurl}. When your ad is clicked, these parameters will insert your final URL. If you don’t include a URL insertion parameter in your tracking template, your landing page URL will break.

If you want to add more than one ValueTrack parameter to a single URL, simply append them together in your URL using an ampersand (&), like this: {lpurl}?matchtype={matchtype}&device={device}.

Note: Dynamic Search Ads and auto-targets require ValueTrack parameters that insert the final URL (for example, {lpurl}, {escapedlpurl}, {lpurl+2}) at all levels.


Instructions

  1. Sign in to your Google Ads account.
  2. Click and follow one of the setup instructions below.

Tip: Avoid spaces in your URLs. Spaces will cause your URLs to "break," and the tracking won't work.

You may find %20 in your data in place of a space between words, such as when you have a keyword that's made up of 2 words. %20 is used to replace the space so that your URL will continue to work properly.


Available ValueTrack parameters


Related links

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