View rate: Definition

A ratio showing the number of paid views of a video ad to the number of impressions.

For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. Here's how it's calculated:

CTR calculation
  • View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network.
  • You can use View rate to track the value of your video campaigns on YouTube and the Display Network.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue