Top of page bid estimate: Definition

The bid you likely need to set for your ad to be shown among the ads at the top of the first page of search results.

  • This estimate approximates what cost-per-click (CPC) bid is needed for your ad to show on the top of the first page of search results when a search query exactly matches your keyword. Your ad can still appear if your bid doesn't meet this estimate, but it's less likely to appear on the top of the first page of search results.
  • The estimate is based on each keyword's Quality Score and competition from other advertisers. If your top of page bid estimate is very high, it means that your keyword's Quality Score is poor and could be improved.
  • To see top of page bid estimates for your keywords, find the "Est. top of page bid" column on the Keywords page.
  • The estimate isn't a guarantee. On occasion, your ad may not make it to the first page, even when you meet the top of page bid estimate.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Main menu
7239859383789257938
true
Search Help Center
true
true
true
true
true
73067
false
false
false