1. Sign in to your Google Ads account.
2. Click Campaigns in the page menu to reach the campaign page.
3. Click the campaign that contains the product groups you want to edit.
4. Click the ad group that contains the product groups you want to edit.
5. Click Product groups in the page menu to reach the product groups page.
6. Locate the product group you want to subdivide and click + next to its name. For example, you might click the + next to the “All products” product group.

7. In the window that appears, select the drop-down menu next to “Subdivide [name of product group] by” and choose a product attribute to define your new product group.

   • Example: You might see “Subdivide 'All products' by Category.” This means that you'll subdivide the "All products" product group by a category that you choose.
   • If you want to use more than one attribute to define your product group, finish creating the current subdivision and repeat the steps above.

8. After you select the attribute to subdivide by, you'll see a list of possible subdivisions. Next to each possible subdivision, click the checkbox to add the subdivision to your product group.

   • Example: If you sell shoes and select "Category", you might see these possible subdivisions: "Sandals," "Dress shoes," and "Boots."

9. For certain attributes, you can add the value to subdivide by manually. To manually add subdivisions:

   • In the bottom left of the window, click Bulk add values manually.
   • Next, enter one value per line, and then click Confirm.

10. Click Continue to review bids if you're done creating subdivisions. You'll be able to review and edit the bids set for any new product groups you created. If you instead click Save without reviewing bids, any new product groups you created will use the default bid from the product group that you subdivided.

    • Example: You subdivided "All products" into two new product groups: "new" and used" condition. The default bid for those product groups remains the same as "All products," unless you edit them. You can click "Continue to review bids" to make changes or change the bids any time later on in the product groups page.
11. If you clicked Continue to review bids, you can set the bids for each product group using the "New max. CPC" column.
12. Click Save to confirm your product group subdivisions and bids.

1. Click Ad groups in the page menu to reach the ad groups page.
2. Click the ad group that contains the product groups you want to edit.
3. Click Product groups in the page menu to reach the product groups page.
4. Locate the product group you want to edit and click the pencil icon.
5. Next to “Subdivide [name of product group] by,” select the product attribute you want to use create your subdivision.
6. Click the checkbox next to the values that you want to add to the product group. Click X next to the values that you want to remove from the product group.

7. Click Continue to review bids if you're done editing subdivisions. You'll be able to review and edit the bids set for any new product groups you created. If you instead click Save without reviewing bids, any new product groups that you created use the default bid from the product group that you subdivided.

   • Example: You subdivided "All products" into two new product groups: "new" and used" condition. The default bid for the "new" and "used" product groups remains the same as "All products," unless you edit them. You can click "Continue to review bids" to make changes or change the bids any time later on in the product groups page.
8. If you clicked Continue to review bids, you can set the bids for each product group using the "New max. CPC" column.
9. Click Save to confirm your product group subdivisions and bids.

You can change how you view your product groups by switching between those that appear at the top of your ad group’s product groups page. From either view, you can make bulk edits to the max. CPC bids for any of your product groups.

The view shows the structure of your product groups. You'll use this view for adding and removing subdivisions within your ad group.

The view shows all of your product groups in a list. This view is useful for sorting your product groups by column or seeing an overview of how each of your product groups are performing. You won't be able to make subdivisions from here.

If you select product groups in one view and switch to another, the product groups remain selected in the new view.

Filter your product groups to search for the data that interests you the most, like clicks, conversions, or the average cost-per-click (CPC). Once you've created a filter, you can save it for easy access in the future.

1. Sign in to your Google Ads account.
2. Click Campaigns in the page menu to reach the campaign page.
3. Click the campaign that contains the product groups you want to edit.
4. Click the ad group that contains the product groups you want to edit.
5. Click Product groups in the page menu to reach the product groups page.
6. From the top of the product groups table, click the filter button

7. Choose the conditions for your filter in the section that appears. The table automatically updates to show you the data that matches your filter.

   • You can specify multiple conditions within a single filter. Click in the filter section after adding a condition to add another. To remove a condition, click the X next to it.
   • To save the filter that you've created for later use, select the save filter button and enter a name for the filter. The saved filter will now be available when you select filter conditions.
8. To return to an unfiltered view of your table, click X in the filter section.