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Optimise for total sales using Smart Bidding
- Smart Bidding for shop visits or shop sales automatically adjusts your bids based on each user’s unique combination of signals like the time of day, device, query, location and more – all in real time.
- Assessing and adjusting for these manually is time consuming and impossible to do effectively, even for highly skilled account managers.
- Use conversion value rules for shop visits and shop sales to adjust the value of shop conversions and have better control over Smart Bidding. This can be particularly useful during the holiday season.
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Multiply conversions with Performance Max
- Depending on your goals, choose between Performance Max campaigns for shop goals or Performance Max campaigns for omnichannel goals.
- Promote your in-shop products by applying your business data feed. You can highlight specific product promotions, new menu items, priority car models, new device launches and more.
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Promote in-shop inventory with Local inventory ads
- Highlight what makes your shopping experience unique, like your available fulfilment options.
- If your goal is both local and online success, use target ROAS (return on ad spend) and shop visits to capture intent regardless of whether a customer shops online or offline.
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