Third-Party Measurement Implementation Request

For video campaigns only

As of May 21, 2018, only a small group of vendors are certified for measurement on YouTube: comScore, DoubleVerify, IAS, MOAT, Nielsen, Kantar, Dynata, and Google (including Google Marketing Platform). Google Ads no longer accepts third-party ad tracking pixels that aren't from these vendors, or that make unapproved fourth-party calls to other vendors.

If you're using pixels from comScore, Nielsen, Kantar, or Dynata, we encourage you to use the Third-party measurement for video campaigns template to request Ads Data Hub (ADH) enablement (with your vendor_client_id included). Please reach out to your measurement vendor for guidance.

All assets and mapping instructions must be submitted using the following templates:
Display campaigns

Video campaigns

As of August 19, 2019, legacy responsive ads (DRA) will no longer support the creation or modification of third-party (3P) impression tracking pixels. Advertisers who wish to implement new pixels or modify existing pixels can migrate to responsive display ads (RDA) and then submit this form.
Please note that existing pixels for legacy responsive ads will continue to function normally but can't be modified. As such, any requests submitted to modify existing pixels on DRA ads will be rejected.
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