About engagement reporting

Starting in early April 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports.

With the 'Engagements' columns in your statistics tables, you can measure how people interact with your Lightbox ads, video ads or video app promotion ads.

Engagements occur when customers take the following actions on these ad types:

  • Lightbox ads: Expand the ad.
  • Video ads: Interact with an element that doesn’t take them to an external site, such as clicking a teaser or icon to expand a card.
  • Video app promotion ads: Watch 10 seconds of the video ad (or the entire video ad if it’s shorter than 10 seconds), or click on your video ad.

Engagement metrics

Metric What it means Available for Lightbox
Engagements Someone engages with your ad Yes
Engagement rate The number of times that people engage with your ad divided by the number of times that your ad is shown (each impression) Yes
Average CPE Average amount that you've been charged for clicks on products in your ad Yes
Clicks Actual click-throughs to your site Yes
Free clicks Lightbox ad clicks to a landing page, previously reported in the 'Free clicks' report, are now reported in the 'Clicks' column Yes

To see the metrics for your ads, look on the Ads or Ad groups page.

You may need to add some of these columns to see them in your statistics table. Learn more about how to add columns

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue