How to be successful with Google Ads

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Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. Optimize your ad across Google's inventory channels, set a budget that's comfortable for you, and easily measure the impact of your ad.

New to online marketing? Start with our short introductory guide. Set yourself up for success right from the start with these step-by-step guides.

Search ads icon. Learn how to leverage Google AI with Performance Max campaigns
Create an effective Search ad campaign
Track and improve your results

Looking for something more advanced? Read about the 8 steps to prepare your campaign for success and check out our Best Practices series.

Make it mobile-friendly

More than half of Google.com searches are from mobile devices. Get your website and ads mobile-ready.

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