Dynamic remarketing for web setup guide

3. Add dynamic remarketing to your campaigns

After you've identified your business type, you'll choose it as a campaign setting when you add dynamic remarketing to a campaign. At this stage, you'll also set a budget, choose a bid strategy, and create an ad group with remarketing lists.

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Before you begin to add dynamic remarketing to a campaign, ensure that your website is tagged for dynamic remarketing.


Options to add dynamic remarketing to a campaign

You can use dynamic remarketing with Display Network, Performance Max, and App campaigns. Review the options below to learn more about how to add dynamic remarketing to your campaigns.

Display

Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties (such as YouTube) to achieve your marketing objectives.

Learn more about how to Set up dynamic remarketing for Display campaigns.


Performance Max

Performance Max campaigns allow you to access all of your Google Ads inventory from a single campaign. Performance Max helps deliver more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.

Learn more about how to Set up dynamic remarketing for Performance Max campaigns.


App

App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.

Learn more about how to Set up dynamic remarketing for App campaigns.

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