Dynamic remarketing for web setup guide
3. Create a new dynamic remarketing campaign
After you've identified your business type, you'll choose it as a campaign setting when you create your new dynamic remarketing campaign. At this stage, you'll also set a budget, choose a bid strategy, and create an ad group with remarketing lists
If the information in this article doesn’t reflect what you’re seeing in your account, you may have a different version of goals. For information on your version, please see this article.
- Sign in to your Google Ads account.
- Click Campaigns from the page menu.
- Click the plus button to create a new campaign.
- In the “Goals” section, choose the desired result of your campaign.
- From the “Campaign type” section, select Display.
- Enter a campaign name, location bid strategy, and budget.
- Click Additional settings then expand Dynamic ads. Select the Use a data feed for personalized ads checkbox.
- Click the Data feed drop-down menu and select the business type feed you’d like to use to add custom parameters to your tag. These parameters collect information about activity on your website that's specific to your business type.
- If available, you can choose an additional Feed.
- Click Save and continue.
- Enter an ad group name
- Select the audiences you want to reach.
- In the "Select a category" drop-down menu, choose Remarketing lists.
- Use Dynamic prospecting to reach additional audience types.
- Enter an Ad group bid.
- Click Save and continue if you want to create your ads, or Skip ad creation if you want to do this later. To increase the range of placements where your ads may appear, add both text and image ads in as many ad sizes as possible.