Display Planner: Definition


An AdWords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account or download.

  • Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
  • Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.
  • You can find Display Planner under the Tools tab in your account.

How to use Display Planner

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