Search terms report: Definition

A list of search terms that a significant number of people have used before seeing your ad. Use this report to refine your keywords so that only the right searches cause your ad to show.

  • This report shows every search query that resulted in your ad being shown.
  • Depending on your keyword matching options, the search terms listed can be different than your keyword list. Use the report to find successful phrases that you can add to your keyword list. If your ad was triggered by less relevant searches, add those phrases as negative keywords.
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