Add Google Analytics data to Google Ads reports

Once you’ve linked your Google Analytics and Google Ads accounts, you can import Google Analytics data into Google Ads and see this data in your Google Ads account. This article will show you how to add Google Analytics columns to your Google Ads reports.

If you want an overview of how this data can be helpful and some useful information to keep in mind, see About Google Analytics data in Google Ads reports.

Before you begin

Before you can add Google Analytics data to your Google Ads reports, you’ll need to do the following:

  1. Enable auto-tagging in your Google Ads accounts.
  2. Link your Google Ads and Google Analytics accounts. Make sure that you import site metrics for the view that you want to see in your Google Ads account.

How to add Google Analytics reporting columns

To see your Google Analytics data in Google Ads, follow the instructions below to add Google Analytics reporting columns to your Google Ads reports:

  1. Click the tab that you want to add Google Analytics columns to: Campaigns, Ad groups, Ads or Keywords.
  2. Click the Columns menu and select Modify columns from the drop-down menu.
  3. Select Google Analytics.
  4. To select your columns, click the arrow icon next to each column you’d like to add.
  5. Click Apply.
That’s it! You’ll now see Google Analytics data in your Google Ads reports.
 

Bear in mind

  • Everyone who uses your Google Ads account will be able to see your imported Google Analytics metrics.
  • To ensure that you're importing the targeted information that you need, it's important that you've linked your Google Ads account to all the relevant Google Analytics views. For example, if your Google Ads account has keywords and ads that target landing pages on four different websites, it's important that you link your Google Ads account to a Google Analytics view for each of the four sites.
  • You can import Analytics data into your Google Ads account from only one view per property, from a maximum of 10 properties.
  • If you don't tag every page that you want to track in Google Analytics, then you won't get the complete data that you're looking for.
  • Mobile app property metrics can't be imported from Google Analytics.
  • You can't segment Google Analytics metrics by some dimensions, such as device.
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