Create targets for Dynamic Search Ads

Targeting for Dynamic Search Ads increases your reach without keywords and works by matching people’s searches on Google with specific pages on your site. You’re in control of how this targeting works. You can target your ads based on individual webpages, specific groups of pages or target all of the pages on your website. You can also create block pages using dynamic ad target exclusions, or add negative keywords to avoid showing your ads on specific searches.

Before you begin

The methods described in this article have to do with targeting pages of your website that are indexed by Google. If your website is new to Dynamic Search Ads, it may take up to 24 hours for the targets to start serving.

To find out how Dynamic Search Ads work, start with About Dynamic Search Ads. To start creating Dynamic Search Ads, go to Create Dynamic Search Ads

Best practices for targeting

Create dynamic ad targets that are more broadly defined to help increase your incremental traffic. If you create a target with too few indexed landing pages, your ads might not get any incremental traffic.

Dynamic Search Ads work best with well-optimised pages where DSAs can identify themes and terms on the webpage. Check out these optimisation best practices for Dynamic Search Ads. 

You can save more time by using Dynamic Search Ads in combination with automated bidding. Dynamic Search Ad targets can be broad and traffic may vary for each target, so automated bidding improves performance by taking into account a variety of performance signals.

Creating exclusions for pages that contain words like 'sold out' or 'unavailable' is strongly recommended. This will prevent customers from seeing pages on your website that contain products that they won't be able to buy. To learn how, go to Create exclusions and negative targeting for Dynamic Search Ads

To target a subdomain, for example,, add in the Dynamic Search Ad campaign settings. All of the landing pages that your ad serves on will then include the subdomain.

Instructions to create targets

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

  1. In your AdWords account, go to the Campaigns tab.
  2. Click one of your Dynamic Search Ads campaigns.
  3. Select the Auto targets tab.
  4. Click + Dynamic ad target.
Was this helpful?
How can we improve it?
Previous New

Need more help?

Sign in for additional support options to quickly solve your issue